Mass marketing ware the SMS way

[icernet-admin at listserv.cddc.vt.edu]

It's no longer just about calling and connecting. People are chatting with
friends via SMS, clicking pictures, listening to music, paying bills, buying
things and above all, getting the latest information on a mobile. And the
rapid growth in mobile phone ownership has opened a new, mass marketing
channel for marketers to reach their target market. Direct, responsive and
measurable, mobile marketing is emerging as a key element of the marketing
mix. Marketers are deploying the mobile to strategically drive customer
acquisition, retention and improved relationships. Campaign tactics include
'an instant response mechanism to TV and poster campaigns', 'a direct medium
to drive awareness in targeted demographics' and 'instant win for on or off
pack promotions'. "SMS is an efficient means of direct communication that
ensures instant delivery and response. That makes it a favoured medium of
marketing than the traditional method of sending mailers.

Source:
http://www.asiamedia.ucla.edu/article.asp?parentid=10966