Ad Majors To Focus On Interactive Cells

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Recognising the growing demand for interactive communication strategy, major
advertising agencies are now beefing up the operations of their interactive
cells in India. Advertising major Leo Burnett India is planning to launch
its interactive division. Ogilvy & Mather India is chalking out new
initiatives to strengthen 'Ogilvy Interactive' while Lowe Personal, the
interactive division of Lintas India, is planning to expand its operations.
Says TBWA India director Kurien Mathews: "After the dotcom bust, we have
scaled down the activities of our interactive cell. But now with the growing
demand for this mode of marketing, we are reviving our cell with renewed
interest." In essence, Indian advertising majors are now turning their focus
to interactive divisions to gain mindshare and marketshare.

Source:
http://www.financialexpress.com/fe_full_story.php?content_id=58885