Advertisers return to Web

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Big companies begin following audiences to the Web from television, Yahoo
and Microsoft's MSN Internet unit have brought in experienced advertising
teams who are running more sophisticated online ad campaigns. Widespread
broadband adoption and better compression technology that make it possible
to deliver video and other rich media ads -- those that expand, wiggle or
float on screen -- are already helping spur online ad spending, analysts
say. The Web also promises the ability to deliver personalised ads at the
right time and in the right way, something seen as increasingly valuable as
consumers take more control over how they see advertising -- from using Tivo
to skip through ads on television to using software to block Internet pop-up
ads. "That will change the way people do marketing. I think the Internet
will have a big advantage because you have a better ability to customise for
a particular user," said Shelby Bonnie, CEO at CNET Networks.

Source:
http://www.expressindia.com/fullstory.php?newsid=31472