Has advertising on Internet recovered?

[icernet-admin at listserv.cddc.vt.edu]

There are different technologies but not all of them would be equally
effective for all sectors. For instance, not many would go online to check
out about food products (Kraft or Sara Lee) but they would like to find out
about cars of other high-ticket items. A food products company, on the
contrary, can use online to build a virtual community of customers. The
online medium can be used to sell, build relationships or virtual
communities. But you have to know the nuances of the fit between the various
technologies and your product rather than blindly jumping in and asking for
this many banner ads, which will only be a waste of money. The industry is
already realising the limitations of some its formats; for instance,
pop-ups, which Internet surfers are increasingly getting irritated with. We
are learning what will work and how much acceptance there will be. You have
to be careful about what to put, and how to put it, in order to capture the
interest of your customer.

Source:
http://www.thehindubusinessline.com/catalyst/2004/05/20/stories/200405200006
0300.htm