Online Newspaper Users Politically Influential

[icernet-admin at listserv.cddc.vt.edu]

Visitors to newspaper Web sites exhibit a greater interest in politics and
are more likely to be active participants in the political process than the
general online population, according to Nielsen//NetRatings Political View
analysis of survey data conducted for the Newspaper Association of America.

Key findings of the survey include:

    * Online newspaper users are 29 percent more likely than general
Internet users to identify themselves as "very interested" in government,
politics and elections.

    * They are 41 percent more likely to have attended a political meeting,
rally or dinner.

    * They are 39 percent more likely to have worked for a political
candidate or party.

    * They are 38 percent more likely to have written a letter or e-mail to
others about a political issue.

    * They are 36 percent more likely to have donated money to a political
campaign or party.

    * They are 30 percent more likely to have written a letter to an elected
official.

    * More than eight in 10 (82.8 percent) voted in the 2000 presidential
elections.

    * Nearly seven in 10 (69 percent) voted in the most recent local
election.

Source:
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=SVBIZINK2.story&STORY=/www
/story/05-05-2004/0002168063&EDATE=WED+May+05+2004,+04:16+PM