English Mania In Movie

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The Overseas market has been a great boon to the decaying entertainment
business of Bollywood. Films that are made with social message and with
family values had great success in the past. English seems to be the most
common communicating source of interaction with foreign audiences as many
renowned and established filmmakers are switching to bilingual mode of film
entertainment. The surprise success of crossover films like 'Bollywood
Hollywood' and 'Bend it like Beckham' has inspired many to follow their
track of working.

Source:
http://ww.smashits.com/index.cfm?Page=Reviews&Subpage=bigarticle&ID=3373