TV to be king by 2008

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According to Ernst & Young, television will constitute almost 70 per cent of
the Indian entertainment industry by 2008. The television market in India
has grown rapidly in the last few years, yet it lags significantly behind
the United States. According to Nielsen, less than half of households
throughout the country have television sets, compared to the 100 per cent
penetration of TV sets in the US. As the future looks rosy for the
television industry in India, Nielsen's McCann has just a few words of
caution. Watch out for the inevitable fragmentation of the industry and the
rapidly changing consumer behavior, he tells broadcasters.

Source:
http://inhome.rediff.com/money/2004/mar/16tv.htm