Cricket, election to jolt Indian TV ad sales

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Television networks in India, the world's third-largest cable television
market, are set to enjoy a big boost in advertising revenues as Indians tune
in for a historic cricket tournament and general elections. Broadcasters
such as News Corp's Star India, Sony Entertainment Television, Zee Telefilms
Ltd, Television Eighteen and the T.V. Today Network had already hiked
revenue estimates, expecting media spending to rise in line with India's
robust economic growth. Now, advertisers for products ranging from colas to
cars will spend about 1.5 billion rupees ($33 million) on sports channels
during the India-Pakistan cricket series in March, and 750 million rupees on
news channels during elections in April-May.

Source:
http://www.reuters.com/locales/newsArticle.jsp;:404db759:e2305f5bda7610?type
=topNews&locale=en_IN&storyID=4523986