The TV's turned off, but BJP's found a new chord

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With the Election Commission clamping down on the use of electronic media
for wooing voters, the BJP's much-vaunted e-campaign, aimed at touching a
fourth of the electorate through the modern, but unconventional, means of
communication, is likely to be reworked, focusing more on the internet-based
media, phones - both landline and mobile, and target-specific journals to
lure the generation-next.

Source:
http://www1.economictimes.indiatimes.com/articleshow/533309.cms