TV Channels Likely To Lose Millions
icernet-admin at listserv.cddc.vt.edu
icernet-admin at listserv.cddc.vt.edu
Tue Mar 2 22:09:28 EST 2004
With the Election Commission of India banning electoral campaigning on the
electronic media, various television channels in the country could lose
around Rs 75 crore (Rs 750 million), according to industry estimates here.
India's top broadcasters, including Zee Telefilms, Sun and Eenadu, were in
advance stages of negotiations with the ruling Bharatiya Janata Party (BJP)
and the opposition Congress for rates and spots. During the last general
elections, some of the channels got a stay on the ban on political
advertisements. Some more channels may be taking this step this year.
Source:
http://www.indolink.com/displayArticleS.php?id=030104113215
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