BJP to take tech leap in election campaign

[icernet-admin at listserv.cddc.vt.edu]

This summer, the national election campaign in the world's largest democracy
is set to get an unprecedented technological dimension: an "e-campaign" by
the ruling Hindu nationalist Bharatiya Janata Party (BJP). The party, known
for its organising skills, has drawn up a plan for a slick campaign blitz to
seek votes through mobile and land telephones, e-mail, TV, movies and radio.
The next time a phone rings in an Indian home, it could be a call from Prime
Minister Atal Behari Vajpayee himself -- a recording -- listing his
government's achievements and asking people to vote for the BJP to help
build a strong India.

Source:
http://www.reuters.com/locales/newsArticle.jsp?type=topNews&locale=en_IN&sto
ryID=4452076