Modulating frequencies
icernet-admin at listserv.cddc.vt.edu
icernet-admin at listserv.cddc.vt.edu
Wed Jan 28 22:18:35 EST 2004
While radio is increasingly attracting listeners, the government's policy on
it is bizarre; the latest example being the decision not to allow private FM
radio channels to air election advertisements during the run-up to the
national elections. The justification, it appears, is that since All India
Radio does not air such advertisements, why should the competition? But
that's the whole point: radio cannot be looked at in isolation, but needs to
be viewed as a medium in competition with television, print and outdoor
hoardings. When the competition is free to carry advertisements, why prevent
FM radio channels from doing so? In fact, why prevent privately-owned FM
channels from reporting news as is the case today? Surely if owners of radio
channels like India Today and The Times of India can be trusted to carry
news in print, and on the Internet, they are responsible enough to carry it
on the radio channels they own as well?
Source:
http://www.business-standard.com/today/story.asp?Menu=27&story=32986
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