Radio listenership increases in New Delhi

[icernet-admin at listserv.cddc.vt.edu]

The humble radio is back in reckoning. A recent study by IMRB International
for Radio Mirchi has not only reported a sharp rise in radio audience in New
Delhi during the last six months, it has also said that radio listenership
is fast catching up with television viewership in the capital city. In terms
of time spent listening (TSL), radio listeners spend on an average 103
minutes daily listening to the medium, not far behind the 137 minutes of
time spent viewing television, the study said. It also said that out of
Delhi's 8.59 million people in the age group of 15 and above, 50 per cent
listen to radio everyday.

Source:
http://www.business-standard.com/today/story.asp?Menu=2&story=32386