Tuning in to the Hindi heartland

[icernet-admin at listserv.cddc.vt.edu]

TV18 promoter Raghav Bahl is launching a Hindi business news channel - and
perhaps even a business magazine. There are two factors at play. One, Bahl
has seen the growing appetite for business news in India. CNBC TV18 has
reached a viewership of 15.5 million cable and satellite homes out of a
total of 45 million in the country - the company hopes to touch 20 million
by the end of the year - in four years flat. In other words, it has
penetrated one out of every three C&S homes. With over 40 million page hits
every month and over 250,000 registered users, his portal, www.money
control.com, now ranks among the top 10 portals in the country. Recent
editions of the National Readership Survey too have suggested a sharp rise
in the readership of business publications.

Source:
http://www.business-standard.com/ice/story.asp?Menu=8&story=32008