Online Advertising Seen Picking Up In 2004

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Online advertising will finally gain momentum in 2004 with growing awareness
for this mode of marketing in India. Indian Internet gurus predict that the
total online adspend is expected to cross Rs 200 crore in 2004-a clear 30
per cent jump over last year. As for new online advertising rates, experts
in this field predict that it will vary from Rs 100 to Rs 600 on a CPM (Cost
Per Metric) basis in 2004.

Source:
http://www.financialexpress.com/fe_full_story.php?content_id=49774