BJP plans phone, TV, Internet blitzkrieg

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Getting the message right is not enough - it also has to be communicated to
the voters. So the BJP will target between 12 and 15 crore voters - close to
a quarter of the 60 crore plus registered voters in the country - through
telephones, television, radio and the internet, party general secretary and
campaign manager Pramod Mahajan said. The party has already drawn up a list
of two crore telephones from the seven crore mobile and land phones in the
country, collected a database of about two crore e-mail IDs - which is
virtually every e-mail ID in the country as there are approximately 1.6
crore internet users. The Prime Minister, of course, will be the focus of
the campaign. A message from the PM, recorded in his own voice, will be
relayed on every telecom network, from telephones to TV to radio to the
internet. The first message is not a "direct" appeal for votes - but a
promise to build an India, free from poverty, unemployment, caste and
communal strife, where all mothers are healthy, all children educated, all
citizens secure, an India full of self-confidence, and appeal to all voters
to share in the work that will make this dream a reality.

Source:
http://timesofindia.indiatimes.com/articleshow/520390.cms