How rewarding are Bollywood awards?

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The awards season to recognise the high and mighty in the world of India
cinema is in full swing, bringing with it the usual dose of debates. It is
that time of the year when a series of film awards are presented, right from
Screen to Sansui, Filmfare, Zee Cine and IIFA to name a few. With the 49th
edition of India's most prominent and oldest film awards, the Manikchand
Filmfare Awards, once again turning into an extended affair flush with a
sickening dose of bonhomie and mutual backslapping, the relevance of these
ceremonies seems doubtable. "The Hindi film award functions are a very
diplomatic affair to say the least," says a trade observer, adding: "They
are more an exercise in making everyone happy than a true and fair
assessment of the talent in the Hindi film industry. Also, there is this
amazing practice of including strange categories." Doubts about the
credibility of Bollywood awards have often been raised from within the
industry. Aamir Khan, the most influential Bollywood actor, does not attend
awards because he feels all of them are biased. And to top it all, we have
ace filmmaker Ram Gopal Varma, who does not believe in the awards system at
all.  Trade observer Taran Adarsh says: "In a recent poll to rate the
credibility of awards, out of 1.2 million respondents, 45 percent felt that
all the existing awards were arbitrary and unfair in some manner.  "The
maximum that any award could manage was Filmfare, which was judged fair by
as low as 40 percent of the respondents. For all the others, it was
pathetic. National Awards are judged as fair by only 15 percent."

Source:
http://www.keralanext.com/news/index.asp?id=27348