Experimentation is the buzzword in Bollywood

[icernet-admin at listserv.cddc.vt.edu]

Never mind the flops. Bollywood is persisting with shrugging off time-tested
formulas. Though these films haven't been spectacular successes, but the
directors are determined to push on in the same direction. Bollywood's
mainstream cinema is going through a period of tremendous turmoil. While the
formula is undoubtedly dead, no one knows where to take mainstream cinema
next. Experimental films are being appreciated only at the multiplex
theatres. But the majority of the audience still lives in the smaller cities
with large single theatres that need to be filled.

Source:
http://www.hindustantimes.com/news/181_580759,0000.htm