Radio - Trust this medium

icernet-admin at listserv.cddc.vt.edu icernet-admin at listserv.cddc.vt.edu
Fri Feb 20 22:20:44 EST 2004


Either radio works because it makes a direct connect with the listener or it
fails because the experience it creates isn't exactly wanting. Today,
private FM radio is for listeners who want a quick fix of entertainment and
want to be enriched with valuable local information. Tomorrow, it will
become the source for news, debate, the propagation of ideas and the focal
point where opinion is crystalised. Radio will serve this function - if the
government decides to liberalise the content regulations that currently
govern private broadcasters - and will do so, from a content point of view,
not for 'markets' but for individuals who are intelligent, are highly
sensitised to their environments and are demanding when it comes to
apportioning their time and attention.

Source:
http://www.business-standard.com/ice/story.asp?Menu=8&story=34068




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