Outsourcing: Hollywood taps India

icernet-admin at listserv.cddc.vt.edu icernet-admin at listserv.cddc.vt.edu
Fri Feb 6 22:14:06 EST 2004


As Hollywood and international television networks witness an increasing
confluence with information technology (IT), given the high dose of special
effects and animations that pepper any script, India with its huge IT
manpower and technical expertise is being seen as an ideal destination. The
mantra is the same for every other business outsourced - low cost (often at
a quarter charged by United States companies) combined with quality.
A recent study by India's Federation of Indian Chambers of Commerce and
Industry suggests Hollywood's entry into Indian shores is a spillover of the
immense reputation that India enjoys as an IT destination. Of course, the
latent talent has also been honed by India's huge movie industry that churns
out more than 800 films every year.
Over 2.5 million people are involved in this cauldron of creativity, with
movies being produced that sink without a trace in the box office, and
others that make a mark internationally. This has resulted in cities such as
Mumbai, Hyderabad and Bangalore offering a state-of-the-art mix of software
skills, production and animation expertise, and studio infrastructure.
Source:
http://straitstimes.asia1.com.sg/commentary/story/0,4386,233730,00.html




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