It's Global Season For Prasar Bharati

[icernet-admin at listserv.cddc.vt.edu]

State broadcaster Prasar Bharati is on a global spree, perhaps for an image
makeover. Although tie-ups are still quite distant, it is talking to
companies/organisations across the world for services ranging from digital
terrestrial TV (DTT) to direct-to-home (DTH) broadcasting; analog
terrestrial TV to international offerings; software exchange to
programme/event acquisition. DD is also trying to reach the international
audience, mainly NRIs, in the UK more effectively, through the DTH platform
BSkyB. Prasar Bharati CEO KS Sarma was in London recently for a discussion
with BSkyB chief James Murdoch. An agreement with US-based DirecTV is also
being explored.  For content acquisition, a high-level Chinese delegation is
in the country. First round of talks has already taken place between Prasar
Bharati and the visiting delegation for programme barter. To top it all, a
Prasar Bharati team is in Pakistan to negotiate a deal for radio rights to
the forthcoming India-Pakistan cricket series. Meanwhile, all eyes are on
the ever-changing TV rights scenario for the series.

Source:
http://www.financialexpress.com/fe_full_story.php?content_id=51991