Election Trail Prove An 'SMS-ing' Success

[icernet-admin at listserv.cddc.vt.edu]

What it does bring out loud and clear is just how ubiquitous the mobile 
has become as an effective tool to get the message across. And while it 
was the direct call that was used to get the prime Minister's message 
across the communications tool of choice for most marketers when we talk 
mobile is the short message service (SMS) technology. Contests, 
downloads, information, trivia... all at the press of a button. Mobile 
phones are becoming ever more pervasive as technology gets cheaper by 
the day! While the telecom companies may not be directly involved in 
doing PR for the PM, nevertheless their services are being used. To sum 
it up, political telemarketing with maximum use of technology and 
minimum manpower has been at its peak in elections 2004. Mobile 
technology has completely revolutionised how information is accessed, 
handled and viewed in our society. At some level, the quantum and 
quality of impact of this technology on the world, is as fundamental as 
the coming of the Internet.

Source:
http://www.dailypioneer.com/vivacity1.asp?main_variable=MEDIA&file_name=med1%2Etxt&counter_img=1