Commercialisation Has Edged Literature Out

[icernet-admin at listserv.cddc.vt.edu]

The electronic and print media in the country, governed by commercial
considerations, have hardly any place for literature, lamented Prof Gopi
Chand Narang, president of Sahitya Akademi. When asked whether the onslaught
of cable TV has marginalised literature, Prof Narang, noted Urdu critic and
writer in his own right, said, "The IT boom has affected everything,
including literature. But the problem is with the media. A culture that
ignores its own roots of creativity works against itself. I do not agree
with those who think this way. It is for the TV channels and media houses to
reconsider their priorities and take note happening s in the bhashas
(languages)." "Sahitya Akademi works more for bhashas and for their
inter-connectivity. We publish more than 300 books in the Indian languages
annually and organise a literary programme in different parts of India every
36 hours. This is a unique situation that the present blossoming of Indian
talent in bhashas is hardly noticed by the overriding commercial
considerations of the media," he said.

Source:
http://timesofindia.indiatimes.com/articleshow/611433.cms