Magazines aplenty, but where are the ads?

[icernet-admin at listserv.cddc.vt.edu]

Despite the steady decline in the share of advertising revenue of magazines
over the last decade, four new specialist magazines are ready to hit the
stands in the next 30 days. And a few more will be launched within the next
few months. But are there enough advertisers ready to gamble with their
advertising rupee on new titles? According to a recent report from TAM-Ad
Ex, magazines currently have a 12.5 per cent share of overall print ad
revenues -- estimated at about Rs 4,400 crore, up from a share of 11.8 per
cent in 2000 but not even close to a more respectable 23 per cent share of
print ad revenues in 1994. The drop in advertising revenues in magazines can
be attributed to a steady increase in the ad revenue of TV channels --
especially news and current affairs channels, along with entertainment
channels, that have mushroomed in the past four years.

Source:
http://economictimes.indiatimes.com/cms.dll/html/uncomp/articleshow?msid=177316