No ad exodus from pay channels for now

[icernet-admin at listserv.cddc.vt.edu]

MEDIA planners and advertising industry professionals have said pay 
channels are unlikely to face an exodus of advertisers, though some may be 
forced to provide discounts for advertisement slots, with the introduction 
of the Conditional Access System (CAS) in Chennai. Pay channels — which 
cannot be accessed without a set-top box — would also lose a significant 
portion of their subscription revenues. 

Source:
http://www.thehindubusinessline.com/2003/09/03/stories/2003090301321700.htm