Blogs are new source for advertising

[icernet-admin at listserv.cddc.vt.edu]

Blogs are becoming an established advertising marketplace, reports 
MediaPost. "Everybody needs to do a bit of guerilla marketing, and blogs 
qualify for that," Henry Copeland, CEO of Blogads said. In most cases, ad 
agencies recruit a group of bloggers to discuss their product, such as 
Richards Interactive did in the launch of the Nokia 3650 camera phone. 
Authors of blogs focused on photography were given the camera phones in the 
hope that they would discuss the phone in their blogs. Although the Nokia 
campaign was successful, it can be difficult for agencies to monitor or 
control what is said about their product in blogs. Todd Copilevitz, 
director of Richards Interactive, warns that blog advertising may not be 
for everyone.

Source:
http://www.mediapost.com/dtls_dsp_news.cfm?newsID=223660