Viewers In India Prefer Entertainment To Movie Channels: Surveys

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The long queues for movie tickets in Indian theatres may be a popularity 
index for films in the country, but the small screen has another story to 
tell. In two separate surveys, ‘movies’, as a genre, have lost out 
to ‘general entertainment channels’ (GEC) in India. While a CyberMedia 
Research study points out that only 21.3 per cent of the respondents have 
indicated their preference for movie channels, another pan-Asia survey 
shows that Indians prefer general entertainment channels to films on TV. 
Indicating that movie channels are not so hot in India, Asia Pay Television 
Operators survey ranks HBO (movie genre) as a clear overall winner in the 
continent, but Star Plus (entertainment genre) scores the highest in India, 
in the context of programming.


Source:
http://www.financialexpress.com/fe_full_story.php?content_id=45151