Of Channel Surfing And Soul Searching

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Indians are tuning into devotional television channels like never before.
The devotional side of the viewer is definitely being sought after and even
mainstream channels have slots for religious discourses. If figures are to
be believed, the devotional channels are actually catching up. While Aastha
Broadcast Network Ltd claims it has 20 million viewers (for Aastha channel),
a rather recent entrant, Sadhna, claims more than 15 million viewers in
India and neighboring countries.

Source:
http://www.financialexpress.com/fe_full_story.php?content_id=43342