Bollywood gears up with filmi marketing formulas

[icernet-admin at listserv.cddc.vt.edu]

Bollywood is reinventing the FMCG invention of marketing principles. Today,
every film has its own website and runs contests and quizzes on mobile
phones and the Net for more intense and involved consumer attention. In
fact, gone are the days when posters and a few promos on radio and
television took care of the entire marketing of a movie. Film-makers today
believe in ‘firing-on-all-cylinders’. Principles like right positioning,
360-degree branding, viewership segmentation, identifying target groups,
defining their socio-economic status, etc, aren’t from another planet. The
trigger is clear.

Source:
http://economictimes.indiatimes.com/cms.dll/html/uncomp/articleshow?msid=205436