How can you sell your film abroad

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At the recent Cinemint conference organised by the Confederation of Indian
Industries (CII), which looked to explore marketing Indian films globally,
Kapur said, "The entry of corporates in the industry is the best thing to
happen. Finance has always been the biggest problem in our film industry.
Producers shoot films only after raising money. So corporates will help the
industry grow. We will benefit if more organised people enter Bollywood.
"Small budget films are good for the Indian film industry. New directors are
now getting the opportunity to make it big. You never know, we may see some
genius."

Recalling his own experience when he shot his debut film, Masoom (Shabana
Azmi, Naseeruddin Shah) in 1983, Kapur said, "When I made the film, people
wondered how I could make a film within Rs 17 lakh. But I did. And Masoom
was appreciated."

He was critical of filmmakers who concentrate on urban multiplex audiences
and forget the rural audiences: "We must realise the urban audience is not
loyal to the film industry. The core audience of Bollywood is not from the
main centres. Besides making films for multiplex audiences who pay Rs 100
per ticket, we should also think about Bollywood's core audience. If we
forget them, our foundation will be shaken."

Shekhar KapurKapur also said, "We are very good at marketing films. But we
need to come together and take the industry ahead, like the IT businesses
has done. They started small. Now, they are global giants. We too have to
find a common purpose to grow large."

About Western producers and artistes, Kapur said, "Western audiences are
thrilled to have songs and dance in our films. They like the drama we
present in our films. We tried to replicate that culture in our stage drama,
Bombay Dreams [Kapur co-produced it with Andrew Llyod Webber], and it worked
well. Today, it is one of the biggest hits on [London's] West End."

Source:
http://www.rediff.com/movies/2003/nov/27kapur.htm