Building a multi-media empire

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"It was a big moment for publishing giant Aroon Purie. Back in 1998 Purie's
Living Media teamed up with Doordarshan to produce a marathon three-day
election programme that analysed poll results as they came in from around
the country. The 100-strong team worked frantically to stay on air round the
clock and Purie was jubilant at the end of it. 'We have marked our entry in
the television broadcasting industry. We have shown that even we can do live
24-hour broadcasting,' he said triumphantly. Cut to 2003: Purie's
broadcasting business has come an awfully long way since then. His Hindi
news channel Aaj Tak has emerged as the high-profile market leader in its
segment. For the week ending September 27 it had around a 41 per cent share
of the viewership for Hindi news. Off screen, TV Today, the company that
runs Aaj Tak, is putting all the figures together as it readies for an
initial public offer (IPO). "

Source:
http://www.business-standard.com/weekend/story.asp?Menu=15&story=28051