Expert online journalists create micro-pubs

[icernet-admin at listserv.cddc.vt.edu]

New breeds of online publications are emerging, coined by Web journalist 
and blogger Om Malik, as “micro-pubs.” According to Malik, a micro-pub is 
a “combination of old fashion newsletter, blog and a directory service, 
managed by one to 10 people.” A micro-pub’s staff consists of independent, 
expert online journalists who specialize in particular sites such as the 
micro-pub tech Web site known as PaidContent.  Another example of a micro-
pub that is also a tech Web site is JIWire. Micropublishers get publicity 
mostly by word of mouth. The journalists or editors remain in constant 
contact with the specific target audience they are writing for. In Malik’s 
opinion, micro-pubs are a phenomenon that will not disappear. He thinks 
this new form of online publishing will become quite lucrative. “The 
specialist content is the reason the rest of the media world should 
gravitate to these publications,” he said.

Source:
http://www.journalism.co.uk/news/story761.html