ONA Superpanel discusses future of online news
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icernet-admin at listserv.cddc.vt.edu
Tue Nov 18 16:05:52 EST 2003
Senior editors, writers and news executives formed a "super panel" at the
Online News Association's fourth annual conference to predict the future of
online news. The biggest news is bigger bandwidths. Bigger bandwidths
pumping information into homes will mean bigger play for video. High-speed
Internet connections, once mostly utilized by businesses, is turning the
Internet prime-time from 9 to 5 -- when surfers could ride their company's
massive Internet connection -- to 9 to 9. Panelist Richard Deverell, Head
of News Interactive at BBC News, said every story should be broken down
into short, independent, interlocked units -- sound, video, image, text --
that can provide content for a variety of devices, from cell phones and
PDAs to those yet to come. People may spend 15 minutes at a news site, but
they'll spend it in 5-minute chunks. Such a move is probably goodbye to
linear storytelling, said Leonard Apcar, editor-in-chief of The New York
Times on the Web. With video's influence, he said, watch coverage of the
2004 presidential campaign to play out like coverage of the war in Iraq.
Blogs will be there too with candidates and voters using the Internet to
proselytize and analyze, political campaigns will change drastically at the
grassroots level. Audiences will want more and more interactivity -- not
only through their computers, but through their TVs as well. Give them the
news they want, when they want it, or watch their wanting wane, panelists
said. But all this choice is necessarily good, said Ruth Gersh, editorial
director of AP Digital. By self selecting its news, the audience can
isolate itself into a tight circle of its own limited interests -- and the
threat of "losing the shared news experience" approaches, bringing change
Gersh didn't try to estimate. Most panelists agreed though that the
presentation of news will change drastically in the future, but the skills
of a journalist -- primarily the ability to quickly find what is
newsworthy in a stream of information -- will always be needed.
Source:
http://www.journalists.org/2003conference/
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