TV News Channels Heading For Shakeout

[icernet-admin at listserv.cddc.vt.edu]

Although there are no clear answers as to who will survive and who won’t in 
the news market, experts indicate that there’s room for a maximum of four 
Hindi news channels. This means that a shakeout is imminent. As for English 
news channels, only two are expected to survive, and a business channel 
perhaps. Even as three to four news channels are a norm internationally, 
India is a unique and more fragmented market, where regional news channels 
also compete for space, says the marketing head of a private broadcasting 
company. Currently, we have six national Hindi news channels, including DD 
News which is predominantly a Hindi channel. Another Hindi news channel is 
likely to be launched soon. Plus, we have three Indian English news 
channels (including a business channel), along with which we have BBC and 
CNN.

Source:
http://www.financialexpress.com/fe_full_story.php?content_id=45826