Small screen, big jungle

[icernet-admin at listserv.cddc.vt.edu]

In a year when all economic indicators show that India is resurgent, the 
media and entertainment sector seems content with merely riding the wave 
instead of creating one. 

Indian broadcasters (the film folk are worse) are conservative in their 
business approach. There is very little innovation in content and delivery. 
Short-term winnin-gs seem to be the goal of most players. 

The result is a fractured market which is also one of the fastest growing 
in the world but has the largest slippage of revenue from under declaration 
of subscri-bers or advertising piracy. 

Source:
http://www.business-standard.com/ice/story.asp?Menu=69&story=26623