[icernet] TV soaps now turning merchandise

[Arul Selvan]

AND soon it may not be Harry Potter, Peanut or The Simpsons on T-shirts 
or mugs; it could very well be Tulsi with her Saas Bhi Kabhi Bahu Thi 
family or the Bajaj gharana from Kasautii Zindagi Kay. Obviously taking 
a cue from the West, small screen entertainment channels such as Star 
India and Sony Entertainment Television (SET) are out to merchandise 
their soaps and serials.


Source:
http://thehindubusinessline.com/2003/05/28/stories/2003052802310100.htm