[icernet] Countdown To CAS: DD Readies For Makeover

[Arul Selvan]

  In its effort to capture the market once the conditional access system 
(CAS) is rolled out, public broadcaster Doordarshan (DD) is planning to 
improve its content and make its operations efficient. Besides 
strengthening the news bulletins on DD-1, which is the prime channel in 
the public broadcasters bouquet with tremendous reach, it has other 
plans up its sleeves too. According to a Prasar Bharati official, DD-1 
is changing its ways drastically in the countdown to CAS. Top on the 
agenda is phasing out of sponsored programmes in the evening prime time 
(9 to 11 pm by its own definition). 
From now on, DD will go for 
acquisition of programmes in a big way,
 he said. Apart from 
acquisition, the channel would also commission programmes for the prime 
time band.

Source:
http://www.financialexpress.com/fe_full_story.php?content_id=35010

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TAM Puts 15-20% CAS Penetration Rider For Survey
http://www.financialexpress.com/fe_full_story.php?content_id=35008

TAM Media Research will not report viewership patterns for pay channels 
under conditional access system (CAS) unless the penetration of the 
set-top boxes crosses the 15-20 per cent mark. TAMs Peoplemeter 
currently provides viewership data on terrestrial and cable and 
satellite (C&S) homes, which is used by advertising agencies, clients 
and broadcasters.