[icernet] TV, radio channels tune into the youth band

[Arul Selvan]

  Prime time entertainment is only for the youth. Thats the message 
many television broadcasters are sending across. The band that these 
channels are cashing in on is mostly across 25 to 34. The earning and 
the consuming lot, and of course people in this group watch a lot of 
television too.Clearly wooing the young segment are advertisers such as 
consumer durables, automobile companies and electronic giants. Some of 
the channels have even thrown in some educational schemes during the 
breaks.

But, it is not television alone, where entertainment is being dished out 
to the young in plenty. Even private radio companies are following the 
same route. In the case of radio, however, the spread is wider - 15 to 
35 SEC A&B, in one of the cases. With a lot of people in this age group 
being the driving types who like to listen to music in car, radio 
players are trying to catch them young. Even housewives in this band are 
a good potential for the radio companies. According to an IMRB research 
in Mumbai, listenership of Mirchi amongst the 20 to 24 year olds is 
pegged at 70 per cent, while it is 51 per cent amongst the 45 plus age 
group listeners.

Source:
http://www.screenindia.com/fullstory.php?content_id=3882