[icernet] Not naked news next

[Arul Selvan]

  A channel that does not miss news that matters takes on, over time, 
the tag of reliability. But credibility also obtains of things other 
than reliability. One major factor that determines credibility is the 
people behind the news. News channels backed by strong media houses 
obviously come out tops. Among those Indian news channels (here the 
focus is on English and Hindi channels) available today, Aaj Tak, by 
virtue of its India Today association, scores. But even without a media 
house backing, channels can gain credibility. NDTV's new avatars, NDTV 
India (Hindi) and NDTV 24X7 (a rather clumsy name to mouth) are rendered 
credible primarily by Prannoy Roy, the NDTV boss. He was the first to do 
news programming of substance in India (remember The World This Week he 
designed for Doordarshan). The sets are quite kitschy, the newscaster, 
well, ungainly, and the ads really down market. Sahara news has good 
production value, but needs very seriously to up its news selection 
process. Also it appears very in-house and overdoes the Sahara logo 
thing (including emblazoned ties!).

Source:
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