[icernet] Pepsi Focuses On The Net, Coke On Television Campaigns

[Arul Selvan]

  add more fizz to the cola war, Pepsi has chosen to premiere its third 
commercial in cyber spaceat Yahoo Indiadeviating from the traditional 
route. Meanwhile, Coca-Cola India has revamped its Website-myenjoyzone 
with new features and technology this summer. And Coke is all set to 
launch a host of online initiatives to attract eye balls during the 
summer of 2003. Clearly, the cola czars are now fighting for market 
share in cyber space.

Source:
http://www.financialexpress.com/fe_full_story.php?content_id=34618