[icernet] CAS is all greek for masses: TAM survey
Arul Selvan
arulselvan at vasnet.co.in
Wed May 21 22:23:27 EDT 2003
Conditional access system (CAS), probably the most debated subject in
the history of the Indian media and entertainment industry, is least
known to consumers, according to a survey. A study conducted by TAM
Media Research indicates that around 84 per cent of total cable and
satellite television receiving homes across the four metro cities are
still unaware of CAS.
Source:
http://www.business-standard.com/today/story.asp?Menu=2&story=14805
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