[icernet] CAS is all greek for masses: TAM survey

Arul Selvan arulselvan at vasnet.co.in
Wed May 21 22:23:27 EDT 2003


   Conditional access system (CAS), probably the most debated subject in 
the history of the Indian media and entertainment industry, is least 
known to consumers, according to a survey. A study conducted by TAM 
Media Research indicates that around 84 per cent of total cable and 
satellite television receiving homes across the four metro cities are 
still unaware of CAS.

Source:
http://www.business-standard.com/today/story.asp?Menu=2&story=14805




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