[icernet] Now Simputer goes retail

[Arul Selvan]

   The palmtop for poor people has finally made it to retail sales in
India with public sector giant Bharat Electronics Limited (BEL) and the
start-up of Indian Institute of Science (IISc) professors Picopeta
Simputers announcing market entry of the product. Details of price,
retail strategy and brand positioning of the Simputer were still being
worked out and would be made public soon, a BEL spokesperson said. BEL
tied up with Picopeta Simputers last year to manufacture and market a
range of Simputers, which had gained world attention as a versatile
hand-held device that could be priced at less than Rs 10,000. Simputer,
that can wrap up a bundle of applications including programmes for rural
micro-credit banking, storing farm data and for literacy lessons on a
Linux platform, won international acclaim and media attention for its
simplicity.

Source:
http://www.newindpress.com/Newsitems.asp?ID=IEK20030510131603