[icernet] Private FM: High On Numbers But Low On Variety

Arul Selvan arulselvan at vasnet.co.in
Sun May 11 22:18:59 EDT 2003


  When nine private FM stations were launched across three metros, 
almost back to back, recently, it was certain that radio had made a 
comeback. Bored with all the K soaps on TV, one hoped for saner 
entertainment. But what one got was music, music and more music. And 
most of the time, all of the same kind. Besides the local flavour, the 
radio jockeys have turned out to be the only channel differentiators. 
Even the names are similar in tenor, spirit and size  Red, Mirchi, Go, 
City....

Source:
http://www.financialexpress.com/fe_full_story.php?content_id=33970




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