[icernet] Urban TV yuppie

[Arul Selvan]

  BBC World has the highest percentage of unduplicated viewers after Aaj 
Tak, concludes an NFL MBO study that surveyed India's leading consumers, 
observing their lifestyles, attitudes, product and brand consumption, 
travel habits and interaction with media. Media habits though differ 
across metros. Delhi scored the highest in watching news on television 
with 29 per cent, while Bangalore ranked the lowest at 14 per cent. 
Bangalore on the other hand scored the highest in sports consumption 
with 34 per cent, while Delhi ranked lowest with 16 per cent. In upper 
crust media consumption, English remains the dominant language with the 
regional lingua coming in second. When it comes to Hindi publications, 
magazines have higher readership than newspapers, the study notes. The 
urban yuppie is a TV freak too. According to the results, time spent on 
TV is an average 100 minutes a day, and the average number of channels 
watched is five. TV reaches a comprehensive 99 per cent of the group 
studied, with 31 minutes per day being devoted to news channel 
viewing. BBC World claims the second highest percentage of unduplicated 
viewers, after Aaj Tak. The channel's profile, the study says, is 
similar to that of Star News and Zee News. Three of five of the Horizon 
universe access the Internet, with Chennai scoring the highest - 80 per 
cent having accessed the Net in the last three months.

Source:
http://www.dailypioneer.com/vivacity1.asp?main_variable=MEDIA&file_name=med1%2Etxt&counter_img=1