[icernet] AMRA Survey Outlines Guidelines For Advertisers

[Arul Selvan]

  Focus more on advertisements for financial services, insurance 
products and essential commodities like oil and atta besides those for 
cars that run on diesel. Ads for products like soaps, detergents, paints 
and designer jewellery can wait. This is what a special consumer 
sentiment survey conducted by the Hong Kong -headquartered Asian Market 
Research Association (AMRA) reveals.

The reason why financial services that provide loans for setting up own 
ventures will receive the maximum attention is because in a war-like 
scenario where people are leaving behind their jobs and homes in the 
Middle East to return to their native land, chances of exploring 
entrepreneurial options would weigh higher on the consumers psyche than 
looking out for jobs in the homeland. When a consumer is confronted with 
uncertainty and panic, such advertisements will only leave him with a 
sense of dismay rather than identify with the advertisements that are 
being splashed all across the media.

Further, in terms of the nature and content of the advertisements the 
survey points out that some of the advertisements like that of airlines 
for instance need to possibly dwell on the timings and schedules rather 
than travel convenience. This is more so because the urge to return to 
the respective nations from the Middle East will weigh high on the 
consumers mind more than anything else.

Source:
http://www.financialexpress.com/fe_full_story.php?content_id=30657