[icernet] Media role under scanner

[Arul Selvan]

  The increasing commercialisation of media  forcing newspapers to sell 
their front pages to advertisers and making attempts to trespass into 
the private lives of those who matter, is a new phenomenon. At the same 
time, those at the helm of the media cannot underestimate the common 
reader. A newspaper can sell him an advertisement masquerading as news 
item once, but the next time, it would be caught and this would 
ultimately affect its credibility. All such changes in the media were 
discussed at the seminar on Role of media in society, organised by the 
Panjab Universitys Department of Mass Communication.

Television has forced newspapers to look beyond straight news and focus 
more on analysis of news, which has already been broken. At the same 
time, mixing editorials with news is not justified, felt the speakers. 
Just like politics, journalism is also being personalised. Media and 
society are complementary and each has to check the other from wavering 
from its real path, said the speakers.

Source:
http://cities.expressindia.com/fullstory.php?newsid=47067