[icernet] Cartoons As Brands

[Arul Selvan]

  In the cartoon, because pain and injury have been made plausibly 
absent, comedy can go where human physical limitations prevented it from 
going before. A real actor in a live-action film would have to appear 
hurt. But this world of cartoons has changed irrevocably and forever. 
The cartoons today are full of violence, blood and gore. Ironically, 
nowhere is this change more marked than in Disneyland in Anaheim, 
California.

In today’s world, cartoons function as global brands and licensing has 
wrenched them out of their true contexts. Characters like Superman, 
Batman, Captain America, The Avengers, whose adventures have thrilled 
millions of readers, have today been reinterpreted as representing the 
forces of good—a virtuous God-fearing democratic America fighting the 
forces of evil, represented earlier by Islamic terrorism and now the 
sinister Saddam.

Source:
http://www.financialexpress.com/fe_full_story.php?content_id=30603