[icernet] Multiplexes Hit By Bollywood Lows

[Arul Selvan]

  Multiplexes, or building complexes that have more than one film 
screen, are the smart new things in all big Indian cities and towns. 
Right from the choice of films, the style, the cyber cafe, the food 
stalls, down to the professional valet parking service, multiplexes are 
the places where films must be watched.

However, the multiplex is not just changing the movie going experience. 
It is changing the very character of the area it is located insuddenly, 
the surrounding becomes upmarket and fashionable. Not just that, the 
multiplex is slowly but surely altering the way films are made and 
distributed. Smaller films find convenient exhibition, and viewers get 
an option of foreign films, offbeat and regular potboiler cinema all in 
one place.

Source:
http://www.financialexpress.com/fe_full_story.php?content_id=30595