[icernet] Radio lovers ahoy, here come three new FM channels

[Arul Selvan]

  Radio City, Radio Mirchi and Red FM, which belong to STAR TV, the 
Times of India group and the India Today group respectively, have a 
sizeable presence in Mumbai. Now they will take the country's capital by 
storm. Predictably, music will be every station's recipe to sure 
success. An official survey by a radio station reveals that a whopping 
99 percent of Delhi's audience wants the latest popular Bollywood and 
Indi-pop music. That is the niche the private channels will explore. Now 
the upper middle and elite classes will get a taste of what they 
exclusively want. With that will come big advertising.According to 
research, FM listeners and awareness in Delhi were higher than that in 
other Indian cities. Estimates vary from four and a half million to 
eight million listeners here.

Source:
http://www.newindpress.com/Newsitems.asp?ID=IEH20030316104646