[icernet] DTT: Just An Experiment For Public Broadcaster

[Arul Selvan]

  When it rains, it pours. The same goes for broadcasting technologies 
also. Conditional access system (CAS), direct-to-home (DTH) and then 
digital terrestrial transmission (DTT), all happening almost at the same 
time. Well, DTT is a little different in the sense that it is a project 
of the public broadcaster, Prasar Bharati. Although Prasar Bharati would 
welcome any participation from private broadcasters, there arent any 
takers yet.

The advantage of using DTT: bypassing cable operator, while offering 
high-quality terrestrial transmission. The hurdle: DTT will only offer a 
limited number of DD channels. Also, theres a paradox in the case of 
DTT. That is, while DTTs saleability is much greater in metros 
considering the high price of the decoder boxes, it is an attractive 
option for rural and remote areas due to non-availability of cable TV 
there.

Source:
http://www.financialexpress.com/fe_full_story.php?content_id=29218